How To Evaluate Investment Opportunities
Invest in this, buy that stock, save your money here.
No matter where we turn, investment companies and financial institutions are trying to get our money. But instead of having your best interests in mind, they are there for one purpose and one purpose only – to make more money (using YOUR money). So the next time you see a pop-up ad on the Internet or a commercial on YouTube, ask yourself these questions about the opportunity:
- Who is the one at risk here? Am I guaranteed not to lose money?
- Does the opportunity provide guarantees of future payment, rates of return and benefits?
- Does the investment offer me liquidity, use and control when I need it?
- Is the investment protected from my creditors or from a lawsuit?
- Is this opportunity growing tax-deferred (or tax-free)?
- When the investment is paid out, will it be distributed to me or my heirs tax-free?
- Are my payments into this investment tax deductible?
- If I become disabled, will someone else pay into the investment for me?
If you answered “yes” to all of these questions, then the investment opportunity is golden. Do not pass it up. Do it!
However, if you answered “no” to more than one or two of these questions, think again. Go directly to jail, do not pass go, and do not collect $200. Why? Because this opportunity has too many risks with too few rewards! There is a lot more to consider.
There is another way though. If you’d like to learn more, I’m happy to explain other options to you or to explain what opportunities I’ve run across that really are in your own best interest, not someone else’s. Just give me a call or send me an email. I’ll give you the honest truth, verification included. That’s just how I roll!


Randy Whittle